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In this challenging marketing industry, digital and on-field experts are coming up with diverse strategies to obtain more visibility and audience. However, banners are one of the conventional advertising methods that marketers still choose to promote their business. The advantages are limitless and can serve multiple objectives to improve your brand’s reach.
Since banners are available in various shapes and sizes you can apply vibrant colors and logos that exhibit your brand voice through the power of proper aesthetics.
In this complete banner buying guide, we present a detailed account of how to design custom vinyl banners and maintain them and what factors you need to consider before buying vinyl signs.
What are Banners Used for?
Banners serve a series of purposes for various awareness-spreading projects. These projects could vary from retail stores to personal and informal gatherings.
At 1 Day Banner, we produce custom banners for businesses that aim to expand their stores or showcase lucrative service offers. Even restaurants use vinyl banners to exhibit their latest events and achievements and hang them to celebrate public occasions.
Non-profit organizations such as churches install custom banners to announce the onset of their Christmas market, retreat days or fundraising programs. In addition, you may find event managers using pole banners or tabletop displays to organize concerts and fairs.
Apart from public functions and corporate events, you can use them in personal settings as well.
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The Most Common Uses of Banners
Primarily businesses use banners as a medium of advertising their products and services. Apart from this, people use them to celebrate birthdays and reunions, welcome guests at universities or back home, and as a background to commercial exposures.
Banners can serve the purpose of the following corporate or private events:
Event managers or product promoters use announcement banners to inform their clients of upcoming occasions and important dates of grand openings. It could be the launch of their latest product or the address of a new business outlet.
Most use appreciation banners to congratulate graduating students or celebrate the retirement of a senior employee. These banners come in various vinyl materials or custom vinyl choices. Even executive boards use banners to appreciate the hard work of staff members.
Backdrop for Photography
Backdrop banners are huge signage prints, often used for photo-shoots. Such banners are available from various materials, including vinyl, polyester, and fabric.
Companies use scroll or tabletop banners to promote their brands at trade shows or business fairs. Such banners carry a company logo and incorporate the brand color palette. The aim is to make prospective customers aware of the brand through visual imagery.
Simple and elegant hanging banners also act as decorative materials that you can use for diverse celebrations. Moreover, custom-made wall-hanging banners with thoughtful messages can serve as appropriate gifts.
A quality promotional banner contains a CTA (Call-to-Action) that subtly encourages the audience to take action – either make a purchase or place an order for service. Manufacturers use several materials, like polyester and vinyl to create promotional banners.
Point of Sale
Such banners are popular in both horizontal and vertical sizes. Often, people use point-of-sale banners in indoor spaces. For example, such POS (Point-of-Sale) banners are typically at exhibitions, shopping centers, foyers, schools, and universities.
Safety and Warning
Corporations or other organizations hang banners with safety and warning measures. The main aim is to remind the employees about the cautionary steps to take when the need arises. Hospitals and clinics use such banner types to inform patients about how to avoid infections.
Wayfinding signs and banners help clients and guests find their way to the main event. It could be a product launching event, a trade show, a business conference, a college induction ceremony or an exhibition.
What Are The Material Types For Banners?
Conventionally, we know banners are made from fabric material. However, modern banner types come in various vinyl materials, each with diverse degrees of durability, tear resistance, thickness and flexibility.
Some popular banner materials eligible to serve distinct purposes are:
Canvas banners are fit for indoor events because they provide an aesthetic vibe to the occasion. This high-end indoor banner has the texture of a painted canvas. Use it to attract potential clients and reinforce your brand voice.
These artistic banners can advertise your company at trade shows as much as a barista can hang them to add warmth. Remember to roll them up and store them in a cool place to avoid spoiling the print job on the printed side.
You can make banners out of a particular type of paper stock. These kinds of papers are more durable and thicker than usual writing papers. Such type is called cardstock which is more flexible than other types of paperboard.
A banner that contains a series of cards made from cardstock paper and folded around a string is called a cardstock banner. They can either be of one length or may come in two or three rows.
People use them for birthday parties or farewell occasions.
Fabric banners comprise polyester material and satinette (or block-out polyester). Such banner materials hold the color and are suitable for printing vibrant graphics that captivate your audience.
Note: This key characteristic of the material is called polyester tension fabric.
This feature determines that the polyester is durable and lightweight. Over time, it has become a significant factor that helps designers to style the banners accordingly.
Moreover, they are capable of machine washing and are resistant to wrinkles. That’s why they are known as wrinkle-free polyester with high tear resistance.
Although vinyl banners are more popular with marketers, mesh banners are gaining traction in advertising sectors. The reason being it’s more permeable and allows the wind to pass through their perforations.
In addition, an essential benefit is that mesh banners continue to advertise the subject despite inclement weather and harsh winds.
Such banner types are the first for contractors and developers who want to block the view of construction and hide the progress at work. Besides, mesh banners are the fitting choice for a large banner for building wraps or at the storefront.
Most consumers use paper-made banners for short-term indoor use such as birthdays and anniversaries. Quality cardstock papers are used to prepare such banners. Remember, they are not heavy-duty and need careful handling. Often, they are used for only one occasion and then discarded.
Polypropylene banners are lightweight and have high tear resistance. It’s a white display film, and professionals use them as banner stands and point-of-purchase advertising at commercial fairs and tech shows.
Because of their high water-resistant characteristics, polypropylene banners are most suitable for outdoor use and indoor exhibitions. In addition, a few of them are self-adhesive, which allows graphics and posters to mount on the display board. Above all, you can attach grommets to polypropylene banners to hang on the wall.
PVC (Polyvinyl Chloride) Banner
Polyvinyl chloride banners are the cheapest, and 95% of printed banners are of this material. They are durable and can tolerate extreme weather, though they are not as good as mesh banners.
Its reliable base is a good choice for printing techniques like a solvent, screen printing, UV, and latex printing. Best known for its vivid image quality, PVC’s varied scrim type makes a difference in its surface smoothness.
Scrim Vinyl Banner
Have you noticed the boulevard banners or the main street flags? Those banners have scrim vinyl as the base material. It’s a common substrate for outdoor custom banners.
Scrim vinyl banner material has a polyethylene base with polyester cording. Its internal arrangement strengthens the substrate to face turbulent climatic conditions. The scrim vinyl banner has a smooth surface, displaying vibrant graphics and sharp color texture when paired with solvent inkjet printing.
High-density polyethylene (HDPE) is the primary constituent of Tyvek material. It’s a 100% recyclable material.
Tyvek has a high image resolution and matte finish. Because of its Eco-friendly attributes, most recycling organizations prefer such banner types.
Similar to paper but Tyvek’s synthetic fibers allow it to be waterproof. In addition, its high durability and strength make it thicker than cardboard.
Manufacturers designed Tyvek banners primarily to serve construction purposes. The substrate still bears the ability to hold large-scale logos and texts. Designers consider Tyvek an appropriate choice for marketing through outdoor banners.
What Factors Should You Consider While Designing a Banner?
While designing a banner, you must consider several factors, such as color palette, text formatting, logos, images, pole pockets, wind slits, matte finish, graphics, etc. Here’s how you can exploit each of them to create impactful banner designs:
Custom Design Options
Use Our Online Design Tool
You have the option to design your own banners using our online design tool. It doesn’t matter if you create customized banners for an upcoming trade show or a birthday celebration of a close family member.
Use Software Design Tools
You can also consider using professional and intuitive online design tools such as Adobe Illustrator and Canva to see your ideas materialize on a digital canvas. These websites have custom vinyl banner templates from which you can select your preferences.
Hire a Professional Designer
If you prefer, you can also hire a professional designer to create a ready-to-print design for you.
Color combinations for advertising strategies deliver the right message to the audience. Each color shade signifies a different meaning. In addition, design professionals think a strong color strategy and simple contrast between background and text can speak volumes about the company.
Pigment contrast can alter the overall appearance of the banner. For instance, the white spaces create a visually appealing and aesthetic balance between the background and content. However, even if this works for indoor banners, outdoor ones need a bolder shade to attract attention within a few hours.
Next time you choose the color scheme for outdoor banners, pick bold shades that stand out.
Text and Copy
Text has the potential to make or break your advertising banner. Simplicity and legibility should be the prime focus. Therefore, select fonts such as Sans Serif, Helvetica, Frutiger, and Futura, which don’t have angular lines but smooth edges.
Such fonts are easy to read from afar and fit the criteria of banners. Apply contrasting text colors so your prospective clients can read your message.
Another factor that designers discourage in terms of text and copy is cursive writing. Even if it’s a suitable choice for indoor and formal settings, cursive text can create problems in delivering the message.
In the case of large banners for outdoor use, it’s wise to keep your text within 7-10 words. Identify the banner installation site and choose the font size accordingly. Also, don’t overdo your color scheme because it makes the text illegible.
Branding and Logos
Leverage design tools such as Canva that allow you to design and add brand logos and product images to the design. While including the photos, check whether the sizes and pixel requirements are correct for them to be prominent on the banner.
Images and Graphics
There are two kinds of graphics illustrators use to create visual assets for vinyl banner designs. They are Raster and Vector.
Raster graphics have a dot matrix feature along with a rectangular pixel grid. They are resolution dependent and can affect the image quality if you try to stretch it beyond the resolution limit.
Vector graphics are more flexible than raster. They use geometrical shapes, lines, and curves to hold an image. Moreover, you can scale vector graphics for any banner size you choose.
Note: While designing logos, ensure there are vector graphics.
Tailor your call-to-action according to the target audience’s needs and in lucid and comprehensible language. Use engaging words to keep your customers intrigued and excited.
If there’s an occasion coming up soon, consider that while writing your CTA. Some marketers even focus on the seasons to write an appealing message.
CTA’s are your way of persuading your customers to take the next big step. Make your audience feel appreciated by mentioning a reward. It can be a ‘Buy 1 Get 1 Free’ or a no-cost pass to the Christmas market.
Number of Sides
Banners can be printed in varying versions of sides and patterns. They can be single-sided or double-sided. You can use these them for branding at trade fairs and business conferences.
Vinyl banners with single-side designs are one of the most cost-effective ways of banner advertising. Keep in mind manufacturers use UV-cured ink to produce seamless single-sided banners.
Double-sided banners are either made by printing on both sides of a single piece of banner material or by attaching two separate banners together through heat welding, sewing or sometimes tape. Each side can have either the same design or two different designs. You can deploy a double-sided banner for indoor and outdoor use but ensure the colors are bright enough to catch attention when used outside.
For amateur designers, format screen-friendly RGB files into JPG, GIF, and PSD files. Remember raster images that require JPG, PNG, PSD, and TIF files. Typically, banner designs have vector graphics and need to be saved as PDF, EPS or AI files.
The proofing process is essential, and you can request us to proofread the copy of the banner. The designer proof is the preview version of how the signage will look once printed. We will send you the design proof via email so you can approve it for printing.
Other Factors to Keep in Mind While Designing a Banner
After the banner has reached the final step of the process, you can decide how to install them. First, check if it’s large enough for viewers to read from a certain distance.
The process of hanging or placing banners is simple. You may use bungee cords, Velcro adhesive strips, and nylon ropes to hang them from anywhere you like. For great visibility, we suggest hanging them from the ceiling, between poles, on the storefront, or even from a flagpole.
Banner Sizes and Shapes
Banner size and shape are one of the most significant aspects of the banner-making process. At 1 Day Banner, we offer more than 200 sizes that range from 2’×4′ to 10’×30′. Whatever your requirement is, our vast banner selection has got you covered.
Standard Banner Size
Though there generally aren’t any standard sizes to choose from, we can recommend some common manageable sizes that people prefer. They are:
- 2’×4′ ( 24″ by 48″)
- 3’×6′ ( 36″ by 72″)
- 4’×8′ ( 48″ by 96″)
Our team finds 3’×6′ is a workable size. It’s neither too big to cause problems carrying nor too small for viewers standing far away.
These sizes are appropriate for many uses. But if you’ve want specific guidance, choose a banner size with a 1:2 ratio. Such banners have designs typically with more than two lines of text.
Another option is a banner template of a 1:3 ratio. In this case, the logo may be large, the text is often minimal, and the designs may occupy a considerable portion.
Custom and Vertical Standard Sizes
Vertical standard sizes range from 2 feet to 10 feet in height. View our vertical banner sizes for a list of common vertical sizes.
What are the Types of Banner Printing Methods?
It’s pertinent to note that there are various types of banner printing techniques:
With the rise of digital technologies, printing has become more advanced, and options have no limits. Digital printing is one variation in which the computer maps out the design templates on the banner substrate. Then, it uses ink droplets to transfer the image to the base of the vinyl banner material.
The minimal usage of equipment and its simplicity has made digitally printed banners cost-effective. There are a few different types:
- Inkjet and Laser
- Solid Ink
- Digital Press
- Dye Sublimation
This is a popular vinyl banner printing technique used to produce huge signage, wallpapers, vehicle graphics, and vinyl banners. Given its fast-drying ability and water-based formula, latex ink is used for outdoor and indoor banners.
Screen printing involves a stenciled design to press the ink so that it flows through a mesh screen and produces the image. This popular printing technique is applied across various mediums, including cloth canvases, wood, glass, plastic, and metal. When dealing with a string of colors different stenciled designs are used.
This is an elaborate procedure that involves two vivid steps to complete vinyl banner printing. The first step includes printing the design template on a specific type of paper. Next, the design is transferred to the banner substrate which is most popularly polyester. Unlike other printing methods, it costs more but ensures the durability of the material and print isn’t compromised.
This is also known as the ultraviolet printing mechanism and UV ink is applied to print designs on several vinyl banner types. In comparison, UV printing is versatile, fast, and effective. Digital printers uses piezo printhead technology to produce ultra-specific prints which do not fall victim to wrinkles.
Banner Finishing and Hardware
Banner finishing options are essential for installation and removal procedures:
These are small metallic grommets punched through the material usually to the corners and all four sides for larger banners. You can insert a rope or attach hooks or nails. That way, you can pull it taut while tying or hanging it at appropriate places.
Banner edges are either sewn or heat-welded through which a banner tape can pass. It’s a part of all four sides of the banner, and hemming is essential for all grommeted banners.
This is the perfect choice for banners you hoist in windy areas. The lamination provides extra strength and durability. In addition, it protects the graphics and the design from fading away, water damage or wrinkles.
Manufacturers form these pockets out of the banner’s extra material and sew them tightly with industrial threads or attach them with tape. You can insert a pole at the top, the bottom or the sides. Pole pockets are a heavy-duty choice over grommets because they allow you to mobilize your own banner at parades and processions for great visibility.
Rope or String
For hanging banners, braided ropes are the best solution. It provides your banner with strength and keeps it in position. Besides, you may use bungee cords and zip ties to secure the stability of the banner.
Hang your vinyl banners with the help of Velcro hooks and loop fasteners. Velcro hooks attach your signage to any fabric. It also has adhesive strips that make hanging banners easier. Velcro is generally used for smaller banners.
This is sewn into the hem of a banner to prevent grommets from flying away under harsh weather. Remember, webbing is made of tightly-woven polyester.
Crescent-shaped slits are cut into the banner to let wind pass through. They can reduce the wind stress on the banner and are recommended for larger banners hanging in open space.
Installation Options for Banners
Careful installation of banners and their position can help create positive brand awareness. Our installation options vary between indoor and outdoor use.
For indoor venues, consider the following:
Table Runner Displays
Banners that run through the middle of the table instead of covering the entire extent of the table are called table runner displays. They mainly prioritize making your brand products look appealing through detail.
Table Top Displays
They are small retractable banner stands that deliver your marketing message readily placed on a table. Tabletop displays are perfect for trade show events.
Outdoor Installation For Banners
Outdoor events allow a diverse way of installing your banners. Some of them are:
Some signage is hoisted on brackets and mounted on the top of buildings for better view. The most common examples are billboards that catch everyone’s attention.
For permanent or long-term banner installation, you can use flag poles or stakes in the yard. People use ground-mounted or directive banners to give efficient and clear directions.
You can use strings and bungee cords to tie the corners of outdoor banners to poles or tree branches. Brands even hang fabric banners across streets to congratulate or announce their latest launch.
Such banners are also known as suspended or ceiling banners. Hang them by pulleys and cables. They are highly effective for great visibility and professionals use them for trade shows to increase customer awareness.
Street Pole Hanging Banners
These banners are vertical in shape. Schools and universities prefer street pole-hanging banners with the pole pocket because they attract traffic and gain attention from passers-by.
Vehicle-mounted banners are attached with straps or magnets to keep them in position.
These banner frames are a durable choice since they are weather-resistant advertising mediums. Wall-mounted banners are suitable for large-scale views.
Indoor or Outdoor
Several installation options, such as the following, suit both indoor and outdoor vinyl banner options:
- Ceiling banners serve as an aesthetic choice for both indoor and outdoor events. Ensure their color palette matches the environment.
- Use grommets or hemming to hang these banners using cords and cables.
- You can hang pole vinyl banners by inserting poles through the pole pocket frames.
- For wall-mounted vinyl banners, you can use adhesive or Velcro since the Velcro strap and hook help you hoist the banner on any surface type.
How to Maintain Your Banners?
As with any other advertising material, banners require utmost care and maintenance. Some tips to follow for better longevity of banners of any material are:
Installation and Removal
Whether installing banners on high buildings or hanging them across the street, installation and removal need a proper strategy. Hire an expert team who knows how to mount signage and remove them without causing any damage to the matte finish and other banner elements.
Use a wet and nonabrasive cloth to wipe clean banners. You can also use microfiber towels. Furthermore, don’t apply harsh detergents or chemical cleaning agents. They can give rise to chemical reactions and fade colors.
Store your vinyl banners in cool places that are dry and germ-free. Make sure they aren’t kept in damp areas or under direct sunlight. In some instances the hot sun may lift the ink and make the material sticky. Also, storing banners in damp places can make them moldy and fragile.
To ensure the durability of banners, make sure you inspect them regularly. Consider laminating outdoor vinyl banners so sunlight or harsh outdoor and windy conditions don’t affect them.
Proper disposal of banners depends on the type of material they are made from and the recycling and waste management facilities available in your area. Alternatively, you can keep them and use them as tarps.
Apart from the aforementioned factors, pricing and shipping costs play a role in placing an order for banners. The cost of the banner-making process depends upon the shape and size.
In addition, the option of easy and quick shipping is available with us. Once we get your confirmation and design approval, we will begin printing your banners.
It takes at least one business day to get everything ready to print. The delivery duration depends on what shipping option you choose in checkout.
Frequently Asked Questions
How do I design a banner?
You can visit our Online Design tool and choose what kind of banner you want to design, i.e., single-sided or double-sided. The user-friendly and intuitive online design tool will cater to all your banner needs, including clipart and banner sizes.
How long does it take to print a banner?
We take one business day to print your banner. However, on request, we may be able to provide same day service.
How much does it cost to buy a banner?
At 1 Day Banner, we charge you $20 – $100+. The price depends on several factors such as the banner size, single-sided or double-sided, pole pockets, wind slits and more.
Can I use my artwork for banners?
Yes, you can either use our design tool to create your own graphics or upload artwork for vinyl banner signs. Please ensure your design matches our artwork specifications.
What are banners made of?
We use high-quality 13 oz vinyl cloth for all our banners.
What are the most common custom banner sizes?
The most common custom sizes of banners are:
- 2’×4′ ( 24″ by 48″)
- 3’×6′ ( 36″ by 72″)
- 4’×8′ ( 48″ by 96″)
How do I hang a banner?
We provide multiple grommet options, so you can hang your banners or mount them on walls. Hang your banners using bungee cords, zip ties, suction cups, nylon ropes and more.
Can vinyl banners be used for outdoor display?
Yes, vinyl banners are suitable for outdoor use.
How long do banners last?
Banners last for three years or more when cared for properly. The duration extends when you use it only indoors.
Can a banner be reused?
Yes, you can reuse banners for multiple events and occasions.
What thickness are your vinyl banners? Do you offer other thickness options?
Currently, we offer 13 oz vinyl banners.
Banners are one of the most crucial and popular advertising mediums that businesses use to market their brands. In this complete vinyl banner buying guide, we have given a detailed description of diverse banner types and how they can serve your vinyl banner utilities.
At 1 Day Banner, we lend our service to printing high-quality banners fast! Contact us whenever you need someone to provide impactful signage within one business day to push your marketing strategies.