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These type of banners are generally installed by sliding poles through banner pole pockets. Generally, the pole pockets are on the left and right sides but there instances where the pockets are actually on the top and bottom of the banner. Since a Pole Banner is almost always vertical, it is important to have a message that is clear, short and direct to the point. They simply do not have space for long sentences. Limit the amount of images used and apply contrasting text and background colors to make sure the message stands out. Make your banner easily readable so that the audience can understand the message you want to convey. The best color combinations that work are lighter background colors against a darker text color, and vice versa.